Social Media is a very visual creature, this information is not new to you. “Seeing is Believing”, or at least in the world of Social Media, “Seeing is Engaging”, leading to more followers, more clicks, more overall engagement than text alone.
People remember 10% of what they hear, 20% of what they read and 80% of what they see.
- Posts with visual content are 40 times more likely to be shared than simply text.
- Facebook posts with visuals show 2.3x more engagement
- Tweets with embedded images have 18% more clicks, 150% more retweets and 89% more favourites. **
Thinking that you need to up your Visual Content game? There are some great, user-friendly tools that can help with that.
Graphic Design Programs
No more guessing the perfect size for a Facebook cover page or Instagram post. Applications and programs like Canva, Adobe Spark and Pic Monkey offer an array of app specific templates to help you get it just right. Their templates, along with grids, frames, photos and fonts, can help you create the perfect post. Upload your own photos and logos, or create new designs, just dive in and stretch your creative legs. Most have free versions, or at least free trials to let you play around and see what you can come up with
Still looking to get some facts out there, numbers or figures? Consider using infographics, charts or graphs. Having a visual cue, an image attached to the percentage of users who prefer pineapples with sunglasses vs no sunglasses, will be processed by the brain faster and have a greater chance of being remembered than if they just read the stats. There are also handy apps to help you create the infographic of your dreams, try Piktochart, Venngage or Easelly to make your point pop.
We already touched on photo editors in previous posts, however they are worth mentioning again. There is no harm in touch up, cropping, blurring the lines of your own photos to make them pop, to make them say exactly what you want them too. Most apps have limited tools within them, the ability to add filters and crop. Looking to be a bit more creative? Here are some fan favourite photo editors: Photoshop, Photoshop Express and Pixlr.
Hands On Instagram Photo Editing
Looking for some “hands on” practice with in-app editing tools? Sign up for our “Instagram 101” workshop. We will be sharing tips on taking photos and using the editing tools provided within Instagram itself. A great way to become comfortable with using the tools already at your fingertips.