Heading into the long weekend had me thinking about the tools, both advanced and a bit more basic, which allowed me to be able to put my feet up and enjoy the extra day off. It’s a nice feeling to not to have to worry about posting content while busy buying even more flowers for the garden, and making another cup of coffee.
Strategy Session, Brain Storming, Idea Dump etc.
Before you can post anything, you have to create it. Whether you are creating for yourself, or for someone else, coming up with content is a monthly, weekly or daily challenge. One of the easiest and cheapest ways to get yourself ahead of the game is a good ole brain storming session. Sitting down with yourself, your partner or your client and mapping out a three-month plan of what your social media is going to look like, is worth its weight in gold. Yes, you may veer off course every now and then, but having that map up on your wall to fall back on is incredibly comforting.
Batches for the Win!
If your content allows for it, batch creation is a great use of your time, in order to save you time. If you have a weekly series, like our #whatdoesthatmean posts, take half a day and create a whole bunch of them to have at the ready. If you have programs or initiatives that happen the same time every year, take a day and create posts for all of them to share when it’s the appropriate time and not just the day of. It will feel like less of a hassle or panic to post something, when you have it ready to go.
Save the Date, and the Time.
Another fantastic tool that you have, is the ability to schedule your posts ahead of time. For the moment, Facebook is the only platform with its own scheduling tool, and it is very user friendly. There are, however, a number of Social Media Scheduling Tools as well as the relatively recent Facebook Creator Studio, available which allow you to schedule your posts, on multiple platforms, in one place. The majority of these tools have free versions, or at least a free trial for you to play with. Take the time to see which may be the best fit for you, you will be glad that you did.
Pass me the marshmallows
If you have your content calendar set and your posts already created, take a day and schedule a months’ worth of posts. Sit down and schedule your weekly #whatdoesthatmean for a month or two or three, and know that your page will have content happening whether you are on vacation, home sick or have completely forgotten what day of the week it is because Monday was a holiday. Take the time to make time, it’s that simple.