Ahhhhh Spring, that glorious time of year when birds start singing, flowers start blooming and we wake up from our Winter slumber. Springtime has always been associated with getting rid of the old and preparing for the new, in life, your attic and yes, even your online presence.
While you are cleaning the garden, emptying out the garage and deleting some of the 600+ emails sitting in your inbox, why not take the time to do a Spring clean of your websites, blogs and social media accounts?
1 mississippi, 2 mississippi…..
Do you know about the ”eight second rule”? It is believed that the average person has an online attention span on only eight seconds, that’s less than a goldfish. Interesting isn’t it? Whether you believe that figure, or think that there are simply too many options to choose from and that is why we skim pages and scroll feeds, it’s not going to hurt to take the time to to see what your page, your site is saying in those eight seconds.
Refresh and Renew
Has your blog or website layout been the same for ages and is in need of a restructure? Maybe it’s time to freshen your colours or font? You don’t have to go crazy, don’t veer too far off your brand, but adding a new spin to a well-loved look can do wonders. Not only will it look refreshing to your audience, but may put a spring into your step as well. Think about how you feel when you paint your living room, how every time you walk in you smile and go “why didn’t we do this sooner?” Imagine having that feeling when you pop to your own site or page, it’s only going to ignite your creativity and productivity. It’s a win/win situation.
Your Social Media Profiles deserve some attention as well. Fresh head shots, or main image change, can catch the eye of someone passing by. Making sure that your information is up to date is important as well. Your hours, contact info and external links etc. need to be correct. There is nothing like sending a potential customer to a dead site, wrong number or closed shop, to make them reconsider doing business with you.
Are you posting the same thing, again and again? Posting the same things across platforms? Maybe it’s time for a rethink on what gets posted where, or a new series is needed to replace one you have been doing for a while. It can be easy to get stuck in a cycle and not even realise it, unless you take a step back and have a look from a different perspective.
Not enough time on your hands to do Spring cleaning ? Let Simple Local Social help. Check out the services we offer and let us be that “different perspective”. Our audits do the leg work for you, consultations and strategy sessions can help you kick start a new way of thinking. If it is your website that needs an overhaul, or maybe a relaunch check out our friends at MightyWeeWebsites, they may be just what you need. For all your Social Media needs, Reach out and let’s chat, spring cleaning can be that simple.