Taking care of various social media platforms can be a little overwhelming when you are just getting started. What to post, when to post it, how to make it look good and how to get it noticed. We have talked about a few of these concerns in detail on the blog, but we wanted to help by showing you five little, but important, things you should be paying attention to and utilizing. It’s the little things that can make the difference.
Pin Your Posts
Facebook has a wonderful option which allows you to “pin” a post to the top of your page. This means that it will always be the first post visitors to your page will see. It is the perfect place for a “welcome to my page” post, list of services, sales & specials or any important updates like change of address/policy etc. It is a simple feature, but can have a big impact.
We cannot stress enough how important it is to use proper image sizing for your posts. Having your image cut off in odd places, or important text missing altogether, can make your page look sloppy. You could come across as unprofessional and create a poor image for you and your brand. Image size is even more important if you cross post from one platform to another. Instagram and Facebook use different size images, so sharing from one to the other does not always work properly. Using a content design sites like Facebook Creator Studio, Canva or Adobe Spark can help ensure that you have the right sizes.
Tag, Check-In and Location
There are a couple little things you can add to your posts that can help with your visibility. If your post includes another business or group, make sure you Tag. Likewise, Checking In to where you are having your meeting, or business lunch, will hopefully catch the eye of the venue and they may reciprocate by sharing your post, tagging you or commenting. All of these actions are seen by their followers, which may lead someone new to check out your page. Adding your Location to your posts will increase the chance of being found when someone uses the search function and includes a city or town.
Double check that any links you include work properly. Inviting someone to “click the link” only to have them end up going to the wrong place or the dreaded 404 Error Page, is not going to help the image of your brand. Yes accidents happen, but taking extra care to make sure links work can only help. This is especially important for Instagram pages. Unless you are using a “link-in-bio” tool like Linktree, Campsite or ContactInBio you can only post one link in your Bio, so you absolutely want to make sure that it is working.
Organize Videos & Stories
One of the best things you can do, right from the get go, is to Organize your Facebook Videos and Instagram Stories. If you have a daily or weekly video or feature, create a playlist or album for them. It will makes it easier for fans to find videos for a re-watch or to see what they may have missed on that topic. A bonus is that it will be easier for you to find them later on as well! You can always go back after a while and do this, but if you start from the beginning, it will only be that much easier.
There you have it. Five little, but important and fairly easy things to do to help your social media pages look good and attract attention. Sometimes it is the smallest things that have can have the biggest effect.